Dark fantasy meets electronic dance music, the unique vibes of weave’s debut album required a tailored approach.
weave’s debut album, Psychic lance, sees various online trends in music consumption being met. The visuals had to compete.
The goal
To create album artwork, tour posters and merch that positions Weave’s debut in a way that matches the online hype they have created through organic digital marketing.
The approach
Cultivating a dark, yet electronic feel by using glitch and 90s VCR effects on the images. Blending fantasy vibes with a technological feel.
Results
75% of shows sold out before the gig date. Online praise of “vibes”. Album online sales exceed expectations by 47%.
230%
+ online followers
70%
+ online traffic
3400
+ physical copies sold
