nostalgia made tangible and readily available. the third ep by Underground electronic band, the bin juice whisperers, required a lived experience see them strive.
The bin juice whisperers have utilised tiktok to reach their desired audience. They just needed visuals that would connect with their vision.
The goal
Produce retro gaming-inspired graphics for an EP (for vinyl, CD and digital formats) and a tour poster that correctly matches the range of 8-bit beats and “evil boss music”.
The approach
Take inspiration from my lived experience of playing a Game Boy and Game Boy Colour as a child, to form designs that would also hits notes of nostalgia for a modern audience.
Results
Increase in online following by 70% within a 2 week period of designs going live. Created necessary hype to sell enough tickets for each show to be profitable.
97%
+ online followers
40%
+ online traffic
380
+ physical copies sold
