heavy metal/rnb band railed’s latest studio album required a cover that showed their new inspirations.
This album was recorded in europe, as opposed to their usual studio in england. As such they wanted to use a european grain visual style.
The goal
Design a cover the blends their darker instrument tone blended with pop club themes and European inspired graphics.
The approach
Pointed, thick serif typeface along with the darker tone of the background image shows their darker tones while the grainy illustration style allowed the European vibes to shine through.
Results
The album’s design was widely accepted with cold and warm audiences online, with the album selling above the predicted physical sales.
73%
+ online followers
90%
+ online traffic
250
+ physical copies sold
