VREDD SLK BLEND SYNTH-HEAVY PRODUCTION WITH UNEXPECTED SAMPLES ON OLIVE OIL.
The goal
Develop artwork for an electronic release that feels as unexpected as the music itself. The project aimed to establish a strong visual presence across streaming platforms, promotional graphics and social media, creating a cohesive identity.
The approach
Reject predictable electronic music aesthetics in favour of something more playful and unconventional. Combine experimental imagery, considered typography and contrasting textures to reflect the duo's layered synths and manipulated samples.
THE CHALLENGE WAS TO TRANSLATE THE DUO'S OFFBEAT ELECTRONIC SOUND INTO A DISTINCTIVE VISUAL IDENTITY.
Results
The release achieved 12,000 digital streams within its first month, alongside a 35% increase in the duo's social media following following the launch of the artwork and promotional campaign.
40%
+ online followers
90%
+ online traffic
100
+ physical copies sold
