High sci-fi meets romantic thriller. ben hurmaan wanted the opportunity to test the marketing for his new film.
being inspired by the visual elements of tarantino and kubrick, hurmaan wanted inspiration to show through the posters.
The goal
Design 3 different posters to be placed in a variety of different placements to provide a different approach depending on where the poster would be viewed.
The approach
Play around with both photographic and illustrated elements to show homage to Hurmaan’s favourite director’s posters. Use of NASA-esque type to establish known conventions for sci-fi. Lastly finishing it with a strong colour scheme to pop in a variety of settings and against a variety of other posters.
Results
As my first commercial film poster commission, I was unsure what to expect as far as results. The film was a commercial success and the posters helped attribute to it’s success. Hurmaan is already successful as an underground film director, so the success cannot be solely attributed to the posters.
13%
+ online followers
22%
+ online traffic
1290
+ opening week tickets sold
