local welsh band, the plague herbs, perform live for a home crowd and transport a listening audience to the gig.
a RAW, UNFILTERED SOUND brought TO THE SHERMAN THEATRE. I CREATED THE VISUAL IDENTITY FOR A LIVE ALBUM THAT CAPTURES pure ENERGY.
The goal
Develop artwork for a live album capturing the atmosphere, intensity and character of The Plague Herbs' performance at Cardiff's Sherman Theatre. Create a visual direction that works across vinyl, CD and digital streaming platforms.
The approach
Explore the raw textures, imperfections and dramatic contrasts of live music to create an identity that feels authentic to the band. Balance bold typography with a considered layout to give the album a strong presence across formats.
Results
Designed a cohesive visual identity for the band's 2025 live album, translating the intensity of their performance into artwork for physical and digital releases.
Created a distinctive album sleeve and supporting assets that celebrate the band's Welsh roots and uncompromising sound.
115%
+ online followers
70%
+ online traffic
140
+ physical copies sold
